Scott Greenberg, franchisee expert, author, and speaker talks with Jenifer Kern, CMO at Qu and host of the Restaurants Reinvented podcast about his new book, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchisee Superstar. Scott provides insights into the challenges franchisees face and what those mean for marketers. His perspective will help you get inside the mind and psyche of franchisees - what motivates them, how they view marketing, and what they expect from their franchisors and corporate marketing teams. He’s also passionate about customer experience and customer service as a critical marketing tool -- and it shows. Scott examines the emotional aspect of the customer experience and the joint responsibility of marketers & franchisee’s to communicate effectively, persuade, and work together to improve the experience while maximizing ROI.Where to Find Scott: LinkedInCompany: The NEXT-LEVEL BusinessCheck out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands

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