EP 55: How to Manage your Mid-Major/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen

Responsive Lab Podcast
18/09/2025 48 min Episodio 55
EP 55: How to Manage your Mid-Major/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen

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Episode Synopsis



In this special episode of The Responsive Lab, fundraising experts Missy Gale (M. Gale & Associates), Gail Perry (Gail Perry Group), and Andrew Olsen (DickersonBakker) discuss how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors.


 


You’ll learn practical strategies for portfolio segmentation, leveraging donor signals, stewarding mid-level donors, and moving beyond “spray and pray” tactics.


 


Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

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EP 53: AI Predictive Models, Generative Messaging, and Real-World AI Applications for Fundraisers with Nathan Chappell 11/09/2025
EP 52: How Data and Tech Can Deepen Donor Relationships at Scale with Stephen Boudreau & Erik Tomalis 09/09/2025
EP 51: The New Nonprofit Tech Toolkit: Preparing Your Organization for the Next 5 Years 05/09/2025
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EP 49: Don’t Lose the Donor: Keeping Fundraising Human in a Tech-Driven World with Sterrin Bird 02/09/2025
EP 48: How to Transform Data Into Strategic Decisions Using AI with Tim Paris & T. Clay Buck 28/08/2025
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