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Listen "Der Treffpunkt von Daten und Nachhaltigkeit - Dr. Matthias Fuchs (EHL)"
Episode Synopsis
🎙️ THIS EPISODE WAS RECORDED IN GERMAN.
Transcripts are available on our website (resilienttourism.ch/podcast)
Dr. Matthias Fuchs ist Assistenzprofessor für Marketing an der EHL. Er forscht zu digitalem Kundenverhalten, Produkt- und Servicekonfiguratoren und Kundenfeedback. Er unterrichtet Marketing und Computational Thinking.
Dr. Matthias Fuchs promovierte 2021 in Marketing an der Universität St. Gallen (HSG), wo er Geschäftsführer des Center for Innovation (CFI-HSG) und Leiter der Custom Executive Education Programs am Institut für Marketing und Customer Insight (IMC-HSG) war. Vor seiner Promotion war er mehr als sechs Jahre im Markenmanagement, Marketingmanagement und in der Strategieberatung bei Procter & Gamble, Coty Inc. und Roland Berger Strategy Consultants tätig. Er verfügt über zwei Master-Abschlüsse der Wirtschaftsuniversität Wien (WU), der Norwegischen Hochschule für Handel und Gewerbe (NHH) und der Global Alliance in Management Education (CEMS). Seinen Bachelor-Abschluss erwarb er an der Wirtschaftsuniversität Wien (WU).
In dieser Episode spricht er über ein gefördertes Forschungsprojekt über nachhaltiges Konsumverhalten im Tourismus.
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In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector. We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀
You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation!
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
Transcripts are available on our website (resilienttourism.ch/podcast)
Dr. Matthias Fuchs ist Assistenzprofessor für Marketing an der EHL. Er forscht zu digitalem Kundenverhalten, Produkt- und Servicekonfiguratoren und Kundenfeedback. Er unterrichtet Marketing und Computational Thinking.
Dr. Matthias Fuchs promovierte 2021 in Marketing an der Universität St. Gallen (HSG), wo er Geschäftsführer des Center for Innovation (CFI-HSG) und Leiter der Custom Executive Education Programs am Institut für Marketing und Customer Insight (IMC-HSG) war. Vor seiner Promotion war er mehr als sechs Jahre im Markenmanagement, Marketingmanagement und in der Strategieberatung bei Procter & Gamble, Coty Inc. und Roland Berger Strategy Consultants tätig. Er verfügt über zwei Master-Abschlüsse der Wirtschaftsuniversität Wien (WU), der Norwegischen Hochschule für Handel und Gewerbe (NHH) und der Global Alliance in Management Education (CEMS). Seinen Bachelor-Abschluss erwarb er an der Wirtschaftsuniversität Wien (WU).
In dieser Episode spricht er über ein gefördertes Forschungsprojekt über nachhaltiges Konsumverhalten im Tourismus.
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In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector. We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀
You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation!
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
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