In this episode of Resilient Cyber, I sit down with Gianna Whitver and Maria Velasquez to chat about the state of marketing in the cybersecurity industry, as well as their popular event "Cyber Marketing Con"In this episode, we discussed:The background of the CyberMarketingCon and what led Gianna and Maria to co-found the event and communityWhere marketers typically fall short and what can be done to drive more effective marketing and selling to security practitioners and leadersWhat practitioners can learn their marketing peers when it comes to communication, empathy, story telling, and building relationshipsThe importance of marketing, brand and broader GTM for security vendors to stand out from their competitorsWhat to keep an eye out for at the upcoming CyberMarketingCon in December in Austin Texas

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