Patrick Laidlaw joins us from Detroit, MI, where he is on the road evangelizing about the opportunities available in the lighting fixture business as he serves as director of business development for integration at AiSPiRE, the integrator-only brand of WAC. Lighting. WAC produces technology-driven lighting products featuring state of the art LED light engines through their own vertically integrated manufacturing facility. Being a true manufacturer, the Port Washington, NY-based company has the ability to do custom, design-build, and private label goods. Patrick and I met briefly about a week ago in Dallas, during the inaugural Lightapalooza conference organized by the HTSA buying group. Patrick, on behalf of AiSPiRE, led one of several manufacturer-led training sessions, laying out the opportunities and challenges afforded custom integrators interested in adding lighting design and fixture sales to their offerings.

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