Despite the alarming statistic that 1 in 3 people born today will develop dementia in their lifetime, research into the neurodegenerative disease has historically been underfunded compared with other areas of medical research such as cancer.In this episode of Research Comms, host Peter Barker explores the reasons behind that with Lucy Wilson, Director of Communications and Engagement at the UK Dementia Research Institute (DRI), who offers optimistic insight into how the tide is turning. Lucy outlines how the DRI, founded in 2017, was created to address the knowledge gap and boost the dementia research workforce across multiple UK universities. In doing so, the institute has brought together researchers from across diverse disciplines, collectively enabling a better understanding of dementia and the brain. This 'hub and spoke' model is not without its comms challenges, and Lucy shares her insights into how her team and their key initiatives help foster a shared sense of the DRI's purpose. If you're a listener of the podcast, we'd love to connect! Orinoco Communications — What We DoConnect with host Peter Barker on LinkedIn Take part in the Orinoco Research Comms survey Show links: UK Dementia Research InstituteThe Montessori Child

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