08. Chris Maresca & Storytelling in Startups

26/07/2021 24 min
08. Chris Maresca & Storytelling in Startups

Listen "08. Chris Maresca & Storytelling in Startups"

Episode Synopsis


🔲 Chris’s whiteboard and conference room turned Zoom studio. 01:14🌉 San Francisco, speakeasies, and the fascinating Emperor Norton. 03:55▶️ Chris is a startup guy. 05:59🗣️ If you wish to become a venture capital driven company, you have to be a storyteller. 07:20⚡ Chairlift talk: A humanizing story about the genesis of the company Autobond. 08:19🙃 The unseen story of Silicon Valley: Success built from failure. 09:50🦄 “Marketing is never about being factual about everything.” 12:39😎 Silicon Valley folklore and building reputation capital throughout the years. 13:26🙄 Engineering and buying reputation: How to rise above the noise. 15:00🦾 Engineering is the easy bit, while sales and marketing are unpredictable and difficult. 16:20🪝 The catch 22 with AI: Engineers will always look for an engineering solution. 17:59😇 Making big tech useful for people instead of it being used against them. 21:41Connect with Chris:  www.c32.co🤓 Connect with us: www.thoughtpartnergroup.com