Social media is the one biggest marketing outreach available to us. But it isn't as easy as just posting what you had for lunch. There is a serious strategy behind what you post, how you post, when you post, and what platform you post on. While it may seem frivolous to be dancing around to the latest trend, content creators know that is the battleground for the eyes and mind of 100s of millions of potential customers. Today I am joined by the woman behind Neptune the Chameleon as she shares with us the deliberate strategy behind her postings, platforms, and singing trends.

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