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Listen "On loss: the great perspective shifter, with Erin Pennings"
Episode Synopsis
Grief is all consuming.
It does not remain neatly tucked in its compartment while you’re trying to do other things, like raise a family or launch a business.
And when you lose a parent, it may fundamentally change your entire perspective on life.
On today’s episode of Reprogramming, Erin Pennings opens up about how she navigated immense loss, and how it shaped the time that followed- including the realization that she had to be the one to go after the life she truly wanted. It pushed her to quit her 9-5, strap her baby to her back, and head out into the Alaskan wilderness.
(For real!)
Part brand messaging strategist and part copywriter, Erin Pennings draws on 20 years of marketing experience to help small businesses, entrepreneurs, and startups turn their brands into customer magnets. Using her proprietary REACH Visibility Trajectory™ flexible framework, she helps you clarify your message and delivers a blend of strategy and copy to tell your story at every stage of the funnel.
Whether you’re on the verge of launching, pivoting, or scaling, Erin uses a blend of strategic insights and tactical support to help build brand awareness, establish authority, and create momentum so you can form powerful connections with the humans in your audience.
In addition to 1:1 copywriting and strategy services, Erin teaches Whomp Whomp to Wow™ — a 28-day website copy course designed to help copywriters and entrepreneurs stop apologizing for their website (or lack of one) so they can finally finish their copy and launch a new site. Visit erinpennings.com to join her newsletter and follow her on social.
CONNECT WITH ERIN:
IG- @copysnacks
LI- Erin Pennings
Death is Nothing at All poem
Whomp Whomp to Wow
It does not remain neatly tucked in its compartment while you’re trying to do other things, like raise a family or launch a business.
And when you lose a parent, it may fundamentally change your entire perspective on life.
On today’s episode of Reprogramming, Erin Pennings opens up about how she navigated immense loss, and how it shaped the time that followed- including the realization that she had to be the one to go after the life she truly wanted. It pushed her to quit her 9-5, strap her baby to her back, and head out into the Alaskan wilderness.
(For real!)
Part brand messaging strategist and part copywriter, Erin Pennings draws on 20 years of marketing experience to help small businesses, entrepreneurs, and startups turn their brands into customer magnets. Using her proprietary REACH Visibility Trajectory™ flexible framework, she helps you clarify your message and delivers a blend of strategy and copy to tell your story at every stage of the funnel.
Whether you’re on the verge of launching, pivoting, or scaling, Erin uses a blend of strategic insights and tactical support to help build brand awareness, establish authority, and create momentum so you can form powerful connections with the humans in your audience.
In addition to 1:1 copywriting and strategy services, Erin teaches Whomp Whomp to Wow™ — a 28-day website copy course designed to help copywriters and entrepreneurs stop apologizing for their website (or lack of one) so they can finally finish their copy and launch a new site. Visit erinpennings.com to join her newsletter and follow her on social.
CONNECT WITH ERIN:
IG- @copysnacks
LI- Erin Pennings
Death is Nothing at All poem
Whomp Whomp to Wow
More episodes of the podcast Reprogramming with Lindsay Hyatt
On the death of the online-only business
22/10/2025
On quitting my corporate job (again!)
10/09/2025
On AI and pivoting without selling out
18/06/2025
On embracing relief and a new chapter
21/05/2025
In God we trust