In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience.  When Val talks to prospects it centers around three aspects: Authenticity- you need to really be authentic when speaking with prospects.  This means active listening, as well as, asking open-ended questions. Interest- if you do not show interest in a customers story then why would they care about what you have to sell?Tactics- this has to do with understanding when is a good time to talk dollars and cents.When you put all of these strategies together you become more relatable, as well as, the ability to build trust.  Val likes to use the quote "The power of the sales is always in the prospects hands".

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