Dive into the world of high-end, unique short-term rentals with Garrett Brown, the Short-Term Rental Expert from BiggerPockets. In this episode of the Rental Realm podcast, host Jay Ulrich sits down with Garrett to unpack his incredible journey from music producer and marketer to a leader in the glamping and micro-resort space.Garrett reveals his proven "60-30-10" rule for identifying lucrative land for development and shares his masterclass on marketing these properties. Learn how he leverages organic and paid social media—including a secret trick with Instagram's Trial Reels—to achieve a staggering 75% direct booking rate, drastically reducing reliance on platforms like Airbnb and Vrbo.This conversation is packed with actionable advice on:The 60-30-10 Rule: How to find the perfect parcel of land for a successful STR.Marketing Mastery: Why video is king and how to engineer viral content that converts.Operations & Tech Stack: How Garrett uses AI (like HostBuddy), VAs, and a streamlined tech stack to manage his growing portfolio efficiently.Land Hacking: A smart strategy for getting into the market with less capital and better financing.Scaling a Brand: The economics of building a multi-unit "micro-resort" versus a single property.Whether you're a seasoned host or just curious about alternative real estate investing, this episode is a treasure trove of insights on building a thriving, location-independent business in the world of unique stays.Chapters00:00 Introduction to Short-Term Rentals and Glamping02:46 Garrett's Journey into Real Estate05:52 The Unique Appeal of Micro Resorts09:07 Marketing Strategies for Short-Term Rentals11:56 The 60-30-10 Rule for Investment Locations15:06 Building vs. Buying: Pros and Cons17:48 Content Creation and Marketing Insights20:54 Leveraging Social Media for Direct Bookings23:47 The Importance of Quality Content27:10 Financing Your Short-Term Rental Business35:27 Financing Unique Properties39:32 Building Partnerships for Success44:54 The Importance of Marketing in Rentals58:37 Operational Challenges in Rural Areas01:04:43 Future Plans and Expansion in Real EstateConnect on Instagramjay_ullrich_garrettbrownreKeywordsShort-term rentals (STR), glamping, tiny homes, micro-resorts, real estate investing, Airbnb, direct bookings, marketing, social media marketing, Instagram Reels, BiggerPockets, unique stays, hospitality, land hacking, 60-30-10 rule, investor, entrepreneur, vacation rental, property management.

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