For authentic conversationalists, there’s always a great opportunity to ‘give and get’. Shira Parnes, founder of VETAL, joins RENEWables and shares how her continued quest for true understanding of what’s best for a customer has helped the growth of her energy-focused organization. Collaboration is at the heart of VETAL and a methodology that’s used, both internally and externally, to simplify the market — with a goal to filter out solution-based options that drive impactful change across clients’ portfolios. This episode is a great way to reframe the inherent challenges of what it takes to run any business.

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