ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "225: Marrying B2B Brand to Customer Care"
Episode Synopsis
In this episode, Drew talks with CMO Dhanusha Sivajee of The Knot Worldwide (TKWW), a B2B2C brand that faced a unique challenge—TKWW’s network of over 300,000 vendors were about to lose their livelihoods as engaged couples updated their “Save the Dates” to “Change the Dates.” TKWW rose up to the challenge. Learn how the brand created meaningful content for its customers in a time of need, and how it established itself as a thought leader and helped its vendors redefine the wedding experience
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