Gen AI isn't just a playground for creativity—it's a tool for real business impact. But while some marketers are embracing the possibilities, others are stuck in experimentation mode without a clear strategy. So how do you go from dabbling to driving real business impact with AI?  In this episode, Lisa Gately, Principal Analyst at Forrester, joins Drew Neisser to break down how CMOs can lead the charge in AI adoption, avoid common missteps, and harness Gen AI to create real business value. Lisa also shares a sneak peek into her session at Forrester's 2025 B2B Summit, exploring how AI is reshaping marketing, sales, and customer experiences. What you'll learn:  The top mistakes marketers make when adopting Gen AI—and how to avoid them.  Why Gen AI success requires change management, not just technology.  How CMOs can go beyond efficiency to drive real competitive advantage with AI.  Want to take your AI strategy to the next level? Tune in!  CMO Huddles members also get a 10% discount to Forrester's 2025 B2B Summit—use code CMOHUDDLES25 to save! Register here: https://www.forrester.com/event/b2b-summit-north-america/  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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