480: GenAI Marketing MacGyvers

30/09/2025 17 min Episodio 480
480: GenAI Marketing MacGyvers

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Episode Synopsis

If you think AI is about flashy tools or abstract futures, think again. In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way. From nurturing "vibe coders" to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will. What You'll Learn:  4 practical ways B2B CMOs are using GenAI now  The role of "marketing MacGyvers" in early adoption  Why GenAI rollouts fail without training and clear use cases  A smarter way to evaluate AI tools—without bloating your stack  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/