Learnings from top B2B brands on "standing out"

29/01/2020 12 min Episodio 19

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Episode Synopsis

It’s a lot harder to stand out in the world today. Especially if you’re trying to market your product to a very tech savvy audience. Sometimes going in the opposite direction (where everybody is going) feels like a breath of fresh air. In this episode, I make a case for that with real life examples of B2B brands doing that.

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