Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show Notes Introduce the article and the 2 options of marketers with an explanation of eachTalk about They Ask You AnswerMeeting face-to-face and the overall relationshipIn person vs ZoomIndustry eventsMost locals meet over zoom now anywayIndustry knowledgeAs generalist we had to learn a new client each timeTerminology, acronyms. How they make moneyAuto body shops for exampleIt did make us better marketersGeneralist tech vs specialist tech analogyKnowledge about your local areaHot august nightRoad closuresThe words you use - pop vs soda, “northshore”Overall resultsA little subjectiveThere are some great generalists out thereWe know what works for auto repairIt’s like pattern failures on cars for specialists shopsComfort first storyThe dumpster rental company storyHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

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