Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.Talking PointsThere is a point where marketing is handed off to salesHow to you set the tone for the phone callWhat to do when someone calls asking for a priceHow to handle callers who think they are calling the dealership or another shop?What to do with price shoppersHow to handle it when you’re on a call and get another callWhat to do when you’re on a call and you get a walk-inWhat information you should get from a callerHow to ask for the appointmentHow To Get In Touch with The InstituteWebsite - https://www.wearetheinstitute.com/ Online training - https://www.gearforshops.com/ Facebook - https://www.facebook.com/Iforabe How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Ver todos los episodios