Jessica Lessin on 'influencer journalists' and the subscription model for startups

Reliable Sources
14/01/2022 45 min
Jessica Lessin on 'influencer journalists' and the subscription model for startups

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Episode Synopsis

Jessica Lessin, founder of The Information, talks about her own company's profitable business model and takes stock of the digital media universe. She discusses Substack, Axios, Puck, and other new media ventures. She says "influencer journalism," signified by star writers churning out newsletter copy, should not be the primary mode of news production. 
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