In making preparations for the Release Notes conference that is just past, we paused to reflect on the role that our preparations play in ensuring a successful launch – whether that launch is of an app update, a new product, or even a conference.

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This episode is sponsored by MacPaw, makers of DevMate. License and protect software, deliver updates to customers, collect crash reports and feedback — no additional coding necessary. Integrate one SDK instead of hours of boring coding. Learn more at devmate.com.

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