Join me and my dear friend (non-REALTOR®) Tory Smith! Tory is an extremely well-known wedding planner in the Los Angeles area. She has been featured in multiple publications including Martha Stewart Weddings, and recently named as a top wedding planner by Brides Magazine. Today we chat about how she built her brand, and how it can translate to a real estate business, including the liquid gold on how to create your ideal client avatar! Connect with Tory here:Website: https://www.smithjamesevents.comConnect with me:Instagram: https://www.instagram.com/barbbettsFacebook: https://www.facebook.com/barbarambettsLet's Stay in Touch! Sign up HERE today!Connect with Barb BettsInstagram: @barbbettsLinkedin: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comBarb Betts is a keynote speaker, CEO, and author who teaches leaders and professionals how to drive growth through authentic, trust-based relationships. With over 23 years of success building multi-million-dollar businesses and leading top-performing sales teams, Barb brings real-world experience and a proven approach to human connection in business. A respected industry leader for more than a decade within the largest trade association in North America, she offers powerful insight into how relationships fuel performance, retention, and results. Barb has worked with top organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios. Her high-energy, actionable keynotes inspire professionals to connect with confidence, lead with authenticity, and transform how they do business—proving that relationships aren’t just a soft skill, they’re your greatest advantage.

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