This episode is pure gold for Coaches. I sat down and talked shop with the founder of the Nutrition Coaching Institute - Jason Phillips. We had a wide ranging discussion from selling fitness, the power of communication and creating connection before prescribing a client with a plan or action step.

One of his most quoted phrases "education drives compliance" is the foundation of what he teaches and you will see many examples of that during this conversation.

And he has a really cool take on a question you should ask yourself before you begin a new fitness program. It's something I guarantee you haven't heard before!

Connect with Jason on Instagram @JasonPhillipsIsNutrition

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