Award-winning entrepreneur and author Steve Pipe on turning business into a force for good—practical ways to align profit with purpose and create measurable impact.Full description:In this episode, Paul Corke talks with Steve Pipe—strategist, best-selling author and keynote speaker. After 20 years researching how accountants and their clients build better businesses, better lives and a better world, Steve was recognised as UK Entrepreneur of the Year and “The World’s Most Highly Rated Accountant”. In 2018 he chose to step back and give everything away—sharing his tools and insights so any business, of any size or sector, can make a positive difference while growing sustainably.We unpack the mindset of an impact-driven leader: why purpose isn’t PR, how to hard-wire impact into strategy and day-to-day operations, and simple ways SMEs can start now—without big budgets or complex frameworks.You’ll hear:The shift from success to significance—and the mindset behind itPractical routes to profit + purpose (customers, culture, community)How to choose meaningful metrics (inputs → outcomes → impact)Low-cost plays for small businesses to start creating change todayHow Steve’s approach maps to Paul’s Mindset Equation (Aspiration, Belief, Drive/Motivation, EQ, Resilience, Learning Agility)Try this (7-day “Impact Sprint”):Choose one cause aligned with your customers or community.Define a trigger: when X happens, we do Y (e.g., per sale → micro-donation / per project → volunteer hour).Measure one thing you can control this week (e.g., # actions, £ given, hours served).Tell one story—who benefited and how.Review Friday: keep, tweak, or scale.A practical conversation on building a business that’s good for people, planet and performance—at any size.

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