Politics or propaganda? Understanding the role of marketing in politics

Reframe Podcast Series
19/02/2023 34 min Episodio 7
Politics or propaganda? Understanding the role of marketing in politics

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Episode Synopsis

Effective marketing can go a long way towards the success of a political campaign. By saying the right things and positioning arguments in a certain way, politicians can create a brand image that can influence public perceptions and ultimately win votes.  What are some of the tricks that politicians use when speaking to their voters, and what should we look out for? The guests in this episode are Dr Colin Alexander, Senior Lecturer in Political Communications and Dr Chris Pich, Senior Lecturer in the Nottingham Business School.04d440e189ad9f5db891898fb4cb919a7427feb4

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