Funding the flame: impacts of marketing and sponsorship at major sporting events

Reframe Podcast Series
14/08/2024 26 min Episodio 31
Funding the flame: impacts of marketing and sponsorship at major sporting events

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Episode Synopsis

In this episode of the Re:search Re:imagined podcast, we dive into how the marketing and sponsorship of the Olympics has evolved over the decades, from Athens 2004 to Paris 2024. Discover who truly benefits from these partnerships and how strategies have transformed over the years. From iconic sponsors like Toyota and McDonald’s to groundbreaking newcomers, we uncover the wider impacts of these collaborations. Don't miss out as Senior Lecturers David Cook and Steve Bingham from Nottingham Business School share their expert insights on the fascinating world of sports sponsorship.

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