From its humble beginnings as a social website for Harvard students, Facebook has transformed from a simple socialization tool, to a massively indispensable platform for millions of businesses. Done well, business people can tap into their local community's full potential and gain the most favorable results. Sharing the secrets of how to utilize Facebook as a major tool, is marketing pro, David Frey. Together, Curtis Lewsey and David dissect nine essential strategies that will yield the best outcome when advertising on Facebook, outline the four rules of posting content, and list twenty unique ideas for creating engaging content. David also emphasizes the one thing every marketer must integrate into their Facebook strategies: providing the feeling of likeability and trust. 

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