tiktok trends don't tend to last, but underconsumptioncore seems to have transcended the algorithm into a macrotrend that's influencing our behaviour well after its initial popularity - let's break down the rebranding of underconsumption into new trends like project pan, no buy 2025 etc and why it suggests a deeper cultural movement!!

🎬 sequel to my first video on #underconsumptioncore ::: https://youtu.be/FTlcMycU13E?si=BzNbO84U4x3L3EGZ

🫶 thanks sm for watching - pls like, comment and subscribe xx

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⏱️ TIMESTAMPS:
00:00 intro
01:27 underconsumptioncore rebranded: EXAMPLES
02:12 no buy 2025
02:49 project pan
03:54 Emma chamberlain & personal style
04:22 ANALYSIS: is this a bigger cultural shift?
07:08 how is the fashion industry reacting?
08:39 will this translate to less consumption IRL?
10:33 CONCLUSION: what does this mean?
11:52 byeee

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