E14 #Marketing Offering Anchors to Drive Revenue w/ Chad Kettner (Drumeo)

Recurring Revenue Show
14/09/2020 28 min
E14 #Marketing Offering Anchors to Drive Revenue w/ Chad Kettner (Drumeo)

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Episode Synopsis

Matthew talks with Chad Ketter, CMO at Drumeo (Musora Media) about building up three eLearning music companies with different target customers. Chad recounts with Matthew: Moving from DVD-based to a Membership model at a critical juncture Leveraging free channels like YouTube & Instagram to drive recurring revenue memberships Annual membership tactics that extend LTV and keep retention high The struggles of building Drumeo and Pianeo successfully before they had know / like / trust Links: Drumeo Pianote Guitareo Gravy Matthew SciannellaChad Kettner

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