Are you ready to unearth the intricacies of programmatic pay per performance marketing? Brace yourself as this episode promises to deliver an enlightening conversation that will redefine your understanding of recruitment marketing.Join us on this fascinating journey with our insightful guest, Stephanie Ginsberg, as we navigate the digital advertising landscape of recruitment marketing. We'll shed light on why recruitment marketing lags behind other industries, and expose the stark differences between first and second-price auctions. Together, we'll explore the intriguing phenomenon of how winning an auction by a mere cent can have a profound impact on the outcome. Our conversation also tackles the crucial need for standardization, transparency, and reducing latency when sending feeds from platforms to publishers.As we delve deeper, we'll unpack the significance of knowing the source of your hire. Stephanie elucidates the pressing need for a universal definition of a click, and underscores the importance of education and transparency in the industry. We'll also scrutinize Indeed's model of pay per qualified applicant and its repercussions on hiring costs. Finally, Stephanie underscores the urgency of monitoring source traffic to comprehend performance goals and evaluate the effectiveness of our media buying strategies. If you're involved in recruitment marketing or intrigued by the future of programmatic advertising, this episode is a must-listen.Listen & Subscribe on your favorite platformApple | Spotify | Google | AmazonVisit us at RecruitingDaily for all of your recruiting, sourcing, and HR content.Follow on Twitter @RecruitingDaily Attend one of our #HRTX Events

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