Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show's concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests.In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it's time to pivot their show. Tristan and Ben go through the strategies for rebranding a podcast, choosing the right topics for the show, and the importance of experimenting. They both agree that customization plays a vital role in creating successful podcast episodes, which Ben learned from a few bad experiments.Tune in to this episode of Recorded Content to find out more about crafting and rebranding a successful branded podcast and creating episodes that resonate with your audience.

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