Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy.But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don't sound too scripted.In this episode of Recorded Content, our host Tristan Pelligrino welcomes Ben Sailer, the Inbound Marketing Director at CoSchedule. Ben is an experienced writer, marketer, and podcast host. Ben hosts the Actionable Marketing podcast, a show which has been a part of CoSchedule’s marketing strategy for nearly 7 years. Ben and Tristan discuss the difference between actionable and fluffy podcast episodes, the importance of preparation, and how to tie your podcast into your overall content marketing strategy.

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