You wouldn’t expect a VP of Marketing to be proficient in Adobe Illustrator or Photoshop — spending time on graphic design isn’t the best use of their time. It’s the same thing with audio and video editing. The tools can be super complicated and difficult to learn. But if you want to dig into the creative process, it can be tempting to get your hands dirty.  That’s where Descript comes in. As anyone who has used the collaborative editor knows, the software enables you to record, edit, and mix, audio and video — all from within an interface that looks and feels similar to a Google doc.Head of Business Development at Descript Jay LeBoeuf joins this episode of Recorded Content to share just how far audio and video editing have come, and how Descript has disrupted content creation for a lot of different companies. "If you want to be part of the creative process, there's this power dynamic like ‘well, you should know how to use the tools so you can be part of the process,’” Jay says. “Our vision with Descript is to create a set of tools that truly allow anybody … to edit audio and video and be part of the creative process from drafting through reviewing tape to production, to first edits.”  Tune in to this episode to uncover best practices for a modern podcast production workflow. Jay offers insights on how to uplevel your podcast and what it can do for your marketing efforts, including: Why old school editing and transcription techniques don’t work for modern content creators  How Descript can be integrated into any marketing team’s workflow (and used creatively)What’s next — upcoming product features 

Ver todos los episodios