94: Succession Planning, Plain English and Corporate Slogans

16/02/2022 44 min Episodio 94
94: Succession Planning, Plain English and Corporate Slogans

Listen "94: Succession Planning, Plain English and Corporate Slogans"

Episode Synopsis

With Taylor Wimpey choosing its next CEO from within, against the advice of a major shareholder, Bishop & Taylor discuss succession planning. They also make a plea for greater clarity from marketing copywriters and discuss the breadth of construction’s corporate slogans, from “we build stuff” to (Taylor’s favourite) “redefining the boundaries of ambition”.