The Order of Optimization: How to Prioritize Changes to Your Ecommerce Site

recommerce
15/01/2019 17 min
The Order of Optimization: How to Prioritize Changes to Your Ecommerce Site

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Episode Synopsis

Should you start site optimization on the frontend or backend? In the first episode of Recommerce, we discuss the pros and cons to each approach.In this episode, you'll learn:How Command C begins by defining a retailer's stage: Challenge, Equilibrium, or GrowthWays retailers spend valuable time and money unnecessarilyThe 3 main strategic avenues to onsite optimizationThe role of data in determining optimization next stepsWhy, when in doubt, "start closest to the money." Hosted on Acast. See acast.com/privacy for more information.

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