Sarah Bell says data goes beyond numbers — it's a powerful tool for weaving captivating stories that allows agents to take the customer journey to a whole new level. The principal of innovation and industry at CoreLogic, and named Innovator of the Year - Individual and Excellence Award winner at the REB awards for 2023, sits down with Grace Ormsby to share how she leveraged her background as a researcher to find her career stride in the real estate industry. The co-founder of Aire Software and self-proclaimed mum of AI-powered platform RiTA also highlights the power of data-driven storytelling to enhance the client experience while emphasising that data does not eliminate, but rather imbues humanity into real estate transactions. In this episode, you will also hear: The hidden emotional labour costs in real estate transactions Why real estate deals should not be viewed as project management  How data helps create a personalised and humanity-driven customer experience Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.

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