Ever felt that tinge of discomfort while browsing or buying sexual wellness products? You're not alone. Roam, launched in 2021 to eradicate that unease, with the goal of championing a sex-positive world and rewriting the narrative around sexual wellness. In today's episode, Amy reconnects with an old university friend, Ben Taylor, the co-founder of Roam. Hear how a lad from Yorkshire and his mate Alex dared to challenge the mammoth brand, Durex, and embark on a journey to build a brand that empowers individuals to confidently embrace their sexual wellbeing. Since its inception, Roam's accomplishments are nothing short of remarkable: Secured significant investment Flourished as a direct-to-consumer entity Stocked in over 600 UK stores, including - Superdrug, Boots, and Sainsburys Tune in as Ben delves into: Roam's origin story The candid (and amusing) reaction of his mum to his unconventional business choice The intricate balance of product innovation Roam's transition from e-commerce to retail Insights on securing capital Ben's personal tips on mental well-being & adventure For more on Roam's mission and products, visit: https://www.exploreroam.com/ Follow Roam on Instagram Connect with Ben on LinkedIn

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