Real Time with WLP podcast focuses on why the 55+ generation continues to be underrepresented, overlooked, and often misunderstood – especially in the worlds of health and wellness. Jennifer Meehan, Global COO of the Longevity Lab and EVP of Edelman’s Canadian Brand Practice, is on a mission to help brands and companies understand the value and vitalityof the 55+ generation. In conversation with Jessica Lovett, Jennifer unpacks the myths, highlights the opportunities, and talks about how healthcare and pharma companies can stop overlooking – and start engaging – this powerful and growing audience. As we reflect on how we communicate and collaborate as either part of or alongside the 55+ generation, take a fewminutes and listen to this informative conversation.

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