Personalization is Relevant Again with Karen Wood, VP of Product Marketing at Treasure Data

25/02/2025 43 min Episodio 6

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Episode Synopsis

In Episode 6 of "Real Talk, Real Trust with dotCMS," podcast host and dotCMS VP of Channels & GTM Strategy Ryan Picchini is joined by Karen Wood, VP of Product Marketing at Treasure Data, to visit the critical role of personalization and its resurgence in modern content strategies.They explore how AI and data analytics are now vital for launching targeted marketing campaigns that capture customer attention to drive meaningful business growth.Join them as they highlight how focused personalization strategies directly contribute to accelerated content performance that propels your sales cycle.

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