summaryIn this episode, Clayton and Sam discuss the innovative business model of Kanigan, which is rolling out a new working dog food exclusively through independent retailers to promote local shopping. They explore the challenges faced by independent pet shops in adapting to market changes and the complexities of the working dog food market, including the implications of VAT exemptions and the potential for premiumization. The conversation highlights the need for better support and strategies for independent retailers in a rapidly evolving industry.takeawaysKanigan's new working dog food is exclusive to independent retailers.The business model incentivizes local shopping and supports pet shops.Independent retailers face challenges in adapting to market changes.Many pet shop owners lack business acumen and market awareness.Working dog food is often a term used for tax evasion.Premiumization in dog food is a growing trend.Farmers typically prioritize cost over quality in dog food.The market for working dog food is complex and competitive.Tax loopholes play a significant role in pricing strategies.Support for independent retailers is crucial for their survival.titlesRevolutionizing Pet Food DistributionThe Struggles of Independent Pet ShopsSound Bites"It's a very long play.""It's a clever play and it helps everyone.""Working dog food is just a bullshit term.""It's a tax loophole.""Thanks, Dave."

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