In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of subscription services and the challenges faced by independent retailers. They explore the introduction of Nutriment's fresh frozen products and the implications for consumer perception and market competition. The conversation delves into the future of direct-to-consumer (D2C) companies like Butternut Box, examining their profitability and market strategies in a rapidly changing environment.takeawaysSubscription services are changing the pet food market.Independent retailers must adapt to compete with D2C companies.Consumer education is key to converting subscription users.Nutriment's fresh frozen products aim to disrupt the market.Presentation of pet food affects consumer perception.The market is open for new entrants in fresh food.Profitability is a major concern for D2C companies.Price sensitivity varies among pet food consumers.The pet food industry is evolving with consumer preferences.Future competition will likely come from established brands.Sound Bites"Nutriment has just killed Butternut Box.""I just don't see it, to be honest.""The door's wide open at the moment."

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