Did you guys watch this week's Apple Event? All of the buzz around the iPhone 11's camera got me thinking...why do we as marketers think that we need to spend hundreds of dollars and dozens of hours on creating the perfect setup for our video strategy? It's honestly the thing that keeps us from doing it in the first place! Which is absolutely crazy, because every single one of us has a super powerful (and getting more powerful!) camera in our pockets right now! Here are my tips on how you can get started with upping your video strategy game today, no additional budget required. 

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