Native Mobile Apps are dead. You might be laughing me out of the room right now, but I'm serious! There have been some undeniable consumer behavior shifts away from native apps in the past few years, and if you're a brand that has an app in the app store, you've probably noticed that in your abysmal adoption and engagement rates. So, consumers aren't going to the app store anymore but brands still need a way to connect with them on mobile...kind of a moot point, right? Well, not quite! On this week's episode of Strong Opinions, I'm talking about some important mobile trends that you need to take into consideration when thinking about your next mobile project, the role of new web technologies in this shift (hello, Progressive Web Apps), and how brands can continue to engage their consumers on mobile without becoming slaves to the app store.

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