Key Takeaways:  Stop trying to copy someone else's career path. Be yourself. Find what you're passionate about and work hard at it.  The media environment has dramatically changed how consumers buy anything and we need to make sure our marketing tactics have evolved to account for this change. Every purchase is now a considered decision. ROI may not be the best metric for marketing to be evaluated on and given the short tenure of most marketers (2.6 years) we need to make sure we're using the most accurate metrics to prove our value. Full Shownotes:  https://www.lumavate.com/podcasts/purchase-considered-decision/ 

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