Key Takeaways: YIt's no longer acceptable to constantly bombarded consumers with irrelevant messages that don't provide value. The challenge of screen time is real and it impacts both adults and children. If you're providing a digital experience then you must make sure users feel good about using it.  Messaging to multiple different target audiences can definitely be challenging, but it's possible if you take a strategic approach from the very beginning.  Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/

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