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Listen "020: Oracle | Email is NOT Dead. Stop Asking."
Episode Synopsis
Key Takeaways: Email is NOT dead. It's merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI. Mobile has truly transformed email marketing, but many marketers aren't making their emails mobile-friendly. It's time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead. Full Shownotes: https://www.lumavate.com/podcasts/email-is-not-dead/
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