Key Takeaways: The utility of your mobile app is probably the most important component of your entire app. If it's not providing users with real value on a regular basis then they're likely to abandon it. This is why committing to constant iteration is so crucial to repeat engagement.  We're so focused on getting reviews for our products and services that sometimes we overlook the power of actual referrals and the benefits of having a referral program.  Rich communication service (RCS) is about to transform messaging for consumers. It's what marketers hoped MMS might be plus so much more.  Full Shownotes:  https://www.lumavate.com/podcasts/why-your-mobile-app-needs-to-be-in-the-top-5

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