In this episode, we speak with Brian Halligan the Co-founder and CEO of HubSpot. He’s also the co-author of two books, "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" and "Marketing Lessons From The Grateful Dead" AND a senior lecturer at MIT.

Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/brian-halligan-hubspot/

In some circles, Brian is referred to as the Steve Jobs of the marketing world. When listening to his world views on leadership and learning about his journey it’s hard not to spot the admirable similarities.
Brian, whose company raised more than $100 million in funding, gone public, and brought in $375 million in total revenue in 2017 alone, doesn’t take any shortcuts. He’s very self-critical. He starts the interview by telling us he’s just stepped out of a meeting about packaging and pricing to which he says “I would give us a C on the way we price it [HubSpot] I think we can do it in a much smarter way”.

There’s a lot to be learned from Brian and his journey. His self awareness and reflection is evident all throughout our conversation. He doesn’t like conventional wisdom, he encourages constant learning and unpacking of information “feedback is breakfast for champions”, he’s never satisfied, he strives to utmost transparency amongst management and he’s very tolerant to mistakes, so long as they’re not repeated.

Brian is a real life superhero - we hope you enjoy this episode as much as we did.

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