Welcome to this episode of 'The Chat' with RETNZ editor Nic Fren. Today, Nic is joined by Geraldine Hermens, one of LJ Hooker's top 3% agents across New Zealand, to delve into the essentials of strategy, branding, collaboration, work ethic, social media, community engagement, non-negotiables, and expert advice for those new to the industry. This is a must-listen for anyone eager to propel their real estate career to new heights. 00:21 - Who is Geraldine? 01:30 - What resources have access to that's helped you grow your business?02:50 - Why is it so important to have a 'Team' setup? 07:00 - Reality vs Reality TV shows08:55 - Social Media, learning to walk before you post10:45 - What are Geraldines non negotiables when it comes to marketing & prospecting.13:50 - Work before reward15:40 How important is it to be involved in the community? 17:30 What advice can someone within the top 3% of the LJ Hooker network give an agent who is just starting out. 

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