Listen "5. Is Zillow dead...or just napping?"
Episode Synopsis
There's a lot of BUZZ around Zillow and iBuyer. Let's just step back and see what happened. What is an iBuyer? What did Zillow do right? What did Zillow do wrong? What does this mean for the industry, Zillow, and realtors moving forward? LISTEN UP. The real estate game is changing - screw that - it already has and no-one is REALLY talking about it....until now. Real Estate of Tomorrow holds conversations on crucial topics needed to successfully navigate the shifting real estate industry. In this bi-weekly podcast we break down the massive shifts in real estate and tell you the specific steps you need to take to kick a$$ in the coming years, just like we are. We're your hosts, Edgardo Balentine and Scott DiGregorio, giving you the rundown on real estate from decades of experience and the new generation. Essentially, fin techs are trying to take over the process, and cut real estate agents out of it. Tools like iBuyer are convenient, but a risk for low balling from a consumer perspective. So why was Zillow and iBuyer an epic pair that fell apart? Zillow made real estate SEXY. iBuyer is less sexy in this current market. The market conditions right now, kind of punched them in the face, which RUINED the magic. Zillow's largest source of revenue was iBuyer, so a reunion of the two can't be ruled out. So get started on a plan. Basically, realtors now have time to change their game, tactics, and value proposition in response to fin techs taking over. The opportunity is there if you choose to see it. Listen to this episode to learn what happened with Zillow and iBuyer, why people gravitate towards these softwares, how much impact the pandemic had on the real estate market, and how to capitalize on the current conditions for future success. What are you doing today to be relevant tomorrow? What are you doing today to be successful [email protected] Hit us up. Time stamps:[00:36] - What is an iBuyer? [02:10] - The concept of iBuyer is appealing to consumers for the convenience. [04:08] - How is it possible for clients to lose when they sell? [05:35] - Zillow made real estate sexy. [08:06] - Everyone gravitates towards seamless processes. [10:33] - What happened with Zillow and iBuyer? [11:50] - The iBuyer model does not work in a bidding war environment. [13:23] - How does the pandemic impact the real estate market? [15:25] - Market conditions of today have a downside and upside. [18:19] - The iBuyer model is here to stay. [19:44] - What is Zillow's current position in the real estate industry? [21:36] - Realtors can thrive despite Zillow and iBuyer. [23:57] - Could Zillow or iBuyer make a comeback after they address the choices that cost them big time? [26:57] - Will people always need a human element in business? [28:54] - Experts can capitalize at the transaction stage of business by leveraging insights in the full process. [31:40] - Find out what Zillow is not teaching, and discover messaging you can leverage. [33:10] - Will Zillow reenter the iBuyer model later on? [35:55] - Celebrate, but don't let your guard down. Be prepared. Links:Real Estate of Tomorrow Edgardo Balentine Scott DiGregorio
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