In order to sell anybody anything, you first need their attention. Then, you need to build a connection to seal the deal. It's true. It's the SAME in real estate. Realtors need to meet clients the way they want without being imposing, and turning clients off from business. How can you gain attention and trust more quickly? LISTEN UP. The real estate game is changing - screw that - it already has and no-one is REALLY talking about it....until now. Real Estate of Tomorrow holds conversations on crucial topics needed to successfully navigate the shifting real estate industry. In this bi-weekly podcast we break down the massive shifts in real estate and tell you the specific steps you need to take to kick a$$ in the coming years, just like we are. We're your hosts, Edgardo Balentine and Scott DiGregorio, giving you the rundown on real estate from decades of experience and the new generation. Video content is the latest business staple for client acquisition and client retention. We're in a society that's throwing technology at us. Consumers live in a digital world, and their behavior shows that they EXPECT businesses to act accordingly. In today's episode we share how to get clients to contact you, how to connect with ideal clients, how to create processes around video content, and how to use video to retain the clients. Developing video content allows realtors to be convenient, and at the same time, able to foster the human connection. This is the PERFECT content where expertise and trust fuel each other. Listen to get an idea on how to distribute relevant, preferably evergreen, video content while leveraging tools that take out most of the tedious work. Video content is still a growing trend, despite already gaining traction among consumers. Act accordingly, and start recording today after this episode. What are you doing today to be relevant tomorrow? What are you doing today to be successful tomorrow? [email protected]  Hit us up. Time stamps: [00:36] - Learn how to close more deals by CRUSHING the game with video content. [02:16] - Scott dives into the previous client attraction strategies that performed well in real estate. [03:49] - Be aware of the way clients want to connect with your business. [06:31] - What do fintech companies not bring to the table? What do realtors need from clients? [08:09] - As human beings, there needs to be a connection. Video is one way to develop bonds with clients. [10:17] - Need an idea on how to distribute relevant video content. Listen to these ways to distribute and leverage video on different platforms. [12:29] - Does the platform entrepreneurs choose to post video content matter? What is a good video length? [14:50] - Once a connection with a client is formed, here is what to do next. [17:35] - Use video to create a personable energy in an onboarding process. [19:20] - How can realtors film an authentic "Why" video that resonates with ideal clients? [21:50] - Ed explains the reasons behind adding video throughout the process. [24:00] - If you want to be great, do the work. How can you implement this mindset? [25:34] - Give something of VALUE. Give content people care about. [28:06] - Here are customized strategies that allow entrepreneurs to boost connectivity with ideal clients. [31:01] - Consumer behavior changes, so business models need to shift as well. [34:01] - QUICK! Start recording today. Here's how. [36:42] - Should entrepreneurs hire a virtual assistant for efficiency? [38:12] - Assess where your business is at, so you can shift. Links:Real Estate of Tomorrow Edgardo Balentine Scott DiGregorio Bombbomb

Ver todos los episodios